“Live Life With Open Arms”

Yesterday, March 29, I had the pleasure of listening to several panelists speak at Music, Murder, and Entertainment: How to Kill It in Social Media during  UT’s Social Media Week. Erick Baker, songwriter and TV host of Tennessee Uncharted, really stood out to me as he gave advice and played his song. Erick Baker gave much advice, but the points that stood out to me are, “Live life with open arms,” “Don’t base decisions off of money,” and “There is so much power in passion.” Erick is a UT graduate who majored in PR, just as I am now, and he did not know what to do after he graduated. He taught himself how to play guitar and made his own path to becoming successful. He is proof that people like me, who are not sure which path to take, will find the right path by following their passion.

All of the panelists were inspiring and each of them offered great advice that I will remember. Paul Jankowcki of New Heartland Group made me think about brand strategy in a way that is culturally relevant to the audience. Mike McCloud helped create World Food Championships, what he described a “Food Superbowl.” Mike McCloud touched on passion as well, he realized food and cooking are a passion several people have, and he could help the average person achieve their dreams of becoming successful. Deborah Allen helped me think of social media in a different way: social media is spiking an increase of Internet-related crimes. Social media interactions among users can become negative and crime can occur.

Each of the panelists use social media, however they strategically use the social media platforms that their target audience is using. For their personal usage, each of the panelists preferred a different social media platform, however most felt like Twitter is effective to express ideas.

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An Introduction

Hello, I am Brandy Little. I am currently 22, and a senior at the University of Tennessee, which is located in Knoxville. I am majoring in Public Relations, so it is only fitting that I start a blog where I write often. Writing is essential in PR and practice is key when trying to master anything.

Since this is an introduction, I will share some more background information about myself. I am from Nashville, TN and I attended Hume Fogg during high school. For people unfamiliar with Nashville, Hume Fogg is located downtown on Broadway. Each day after school, I walked through downtown to catch the bus home. Spending four years downtown helped me become familiar with all of the streets and shops near my high school. Going to the ice cream shop down the street with my friends was one of my favorite after-school memories.

Now, flash-forward to 2016, and I live in the Fort, a neighborhood within walking distance from UT’s campus and downtown Knoxville. After living so close to campus and downtown for four years, I am extremely familiar with all of the best shops and places to go in Knoxville. I discovered the Bluffs during my freshman year at UT. The Bluffs are a series of cliffs that overlook Knoxville and are the perfect place to go with your friends when you need to be outside.

I enjoy living in Knoxville and attending UT. I am extremely grateful for the opportunity I have to learn and gain connections within this city. That is all of the background information I have for you all now. I will leave you with this picture I took at the Bluffs, a couple years ago.

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