Social Media Trends: Start of a new season

fall-is-here

Photo from Facebook (Tarot.com)

Fall is officially here- or at least the Internet agrees that the season has started. Lately, my social media has been full of memes, pictures and videos are related to the start of fall.

Even fashion brands take advantage of the season by advertising their new line of clothes that are of course-fall colors. Deep reds are always a favorite autumn color, year after year. For example, here is an ad from Hollister on Facebook for their fall clothing: (Notice the hashtags used!)

fall-fashion

I can’t complain though-since Fall is my favorite season. I mean, 70 degree weather, crunchy leaves and sweaters make the season perfect. Plus, fall brings out cute pictures like this one:

pusheen-fall

Photo from Pusheen’s Facebook

Also, heavily associated with fall is Halloween! My favorite holiday happens to be Halloween and I am never opposed to seeing and buying as much Halloween-related stuff as I possibly can.

Just look at these adorable Halloween cookies from BrookiesCookiesCo on Instagram!

Enjoy the best season of the year!

 

 

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Trending News in Social Media: Sports Icons Deaths

tiger-woods-tweets

Tweets about Arnold Palmer’s recent death; From Tiger Wood’s Twitter (https://twitter.com/TigerWoods)

On September 25, two sports athletes passed away. Famous pro-golf player, Arnold Palmer passed away at age 87. Jose Fernandez, baseball pitcher for the Miami Marlins, also passed away at age 24.

The death of Jose Fernandez was the result of a late-night boating accident that happened after an argument with Fernandez’s girlfriend. The baseball player had invited his team mates and close friends to join him on the boat ride, and unfortunately, two of his friends also passed away during the accident.

The surprising death of Fernandez has left his team mates, fans and family devastated. It also makes me upset, and makes me question similar rash decisions I have made after having arguments with loved ones. I, myself am only 2 years younger than Jose, and I know I certainly do not want to live this world so soon.

Reflecting on the life of Arnold Palmer, makes me aspire to have a life as successful as his. The thought of growing old has always frightened me, but recently I have realized that life is precious and must be treasured. Living until 87 is a blessing in itself, but making a difference in people’s lives, is my ultimate goal in life.

As a close to this entry, I just want to remind everyone to not take life for granted-appreciate everything and everyone you have in your life, and live to make a difference in the world.

Using Social Media as a voice

Today, social media is a great source for individuals to start discussions and voice their opinions. A trending discussion in social media is #BlackLivesMatter.

This movement recognizes the injustices against black lives and other POC who are American citizens. Not only does our government treat black individuals unfairly, but so does that media. Media coverage of similar situations that white versus black individuals are involved are drastically different from one another.

For example, the recent flood in Louisiana has left citizens without shelter and basic necessities such as food. The other week when I was scrolling through my Facebook, I noticed this picture:

This image was originally posted on EC Wash’s Facebook, but I cannot locate its original creator.

“Looting” and “finding” are two different verbs that invoke two different connotations, one is obviously meant to be negative and is attached to the black man. This is just one example of bias in media coverage.

It is important to use social media to speak out against the injustices in our country against our neighbors. The movement is important and the institutional racism that still exists must be addressed.

#BlackLivesMatter exists because the government and media have acted like they don’t–which is an issue that must be solved. Sure, all lives matter, but the movement is focused on emphasizing the lives that are not being mourned and appreciated in our country.

blacklivesmatter

Image from the New Yorker.

It is great to start this discussion on social media but it is our duty to bring the movement further, and to speak up against any injustices you see occurring in real life. It is time to take a stand and help end the racism and inequalities that are currently plaguing our county.

Trending in Social Media: iPhone7 & more

Lately, I open social media channels such as Snapchat, Twitter and Facebook and see iPhone 7 and iOS 10 as trending topics. As an Andriod user, I have a slightly different opinion on the new iPhone and iOS.

Personally, I do not have the financial resources to buy a brand new iPhone and to upgrade my phone after each new version is released. This is one reason I prefer Andriod operating systems, as I do not have to upgrade as often as I would with an iPhone.

However, a downside to not owning an iPhone is that several of my peers own an iPhone and I miss out on messaging features that only iPhone users can share with each other (iMessage). For example, Mashable explained the new text features that iOS 10 has, such as full-screen animations and emoji replacement. An example of emoji replacement is pictured below and is an easy way to make your texts more interesting. Another exciting feature is the ability to handwrite messages.

Image from Mashable (http://mashable.com/2016/09/13/apple-ios-10-review/#oGp_VDcMHqqF)

OK, so maybe I am just a little jealous that I don’t own an iPhone. Perhaps, one day (probably when the iPhone 10 comes out) I will join #TeamiPhone. For now I am stuck on #TeamAndroid.

A Hero on Social Media

When our world begins to be filled with negativity, it is important that we keep looking for the positive that still exists.

A great example of this is Officer Tommy Norman who patrols Little Rock, Arkansas. Officer Norman brings joy to not only the people he serves, but the entire world as his social media pages have become viral.

Picture from Officer Norman’s Facebook page, showing a recent article about his concern for the community.

I first noticed Officer Norman’s work on Facebook, from a video that he posted of giving gifts to under-privileged children. Officer Norman is extremely active on Instagram and shares all of his videos and pictures to his Facebook page, which has made his videos go viral.

Through his community work, Officer Norman has made some of his community members famous as well. People from all over the world send gifts to Officer Norman’s friends.

Davey, is a great example of an excellent person who deserves all of the kindness the world is sending him. Davey has a disability which prevents him from talking, but it is still clear how much love and appreciation he has for everyone’s kindness towards him.

His smile brightens up my day, and here is a recent video of Officer Norman seeing Davey while on patrol.

It is rare to see a community so excited to see a police officer that they ran up to greet him with smiles, hugs and pictures. But here is another video that shows the community’s affection for this hero.

It is refreshing to see love and hope on social media where there used to be negativity and hate. I encourage everyone to follow Officer Norman on social media, his videos always make my day a little better.

Instagram Stories v. Snapchat Stories, What’s the difference?

Recently, Instagram decided to update their app, once again, to include a new feature–Instagram stories. Instagram stories are similar to Snapchat in the aspect that they only last for 24 hours before the stories disappear.

The concept seems interesting and that it may attract users into using Instagram more frequently. However, a casual poll in my social media class showed that no one who uses Instagram was particularly interested in the new feature nor did they use the feature.

Snapchat stories seem to be more popular among people who use both social media platforms, because Snapchat users can have private conversations through pictures as well as posting a public story for all of their followers to view.

Users who view Snapchat stories can also view stories from around the world that pertain to current events or trends. Snapchat also posts stories and filters based on geographical location. For example, the University of Tennessee has its own Snapchat story during the school semester, and students can submit stories to be published on the university’s social media channel.

From my personal experience, I am more likely to post a story on Snapchat than to use the story function on Instagram.

How Social Media can advance fashion brands

I’ve always been interested in clothes-maybe it’s a girl thing, but I enjoy matching clothes and finding unique pieces of clothing and accessories.

I use Instagram and follow several clothing brands who advertise their products on the site. I have noticed a few brands in particular that have grown in popularity due to their strategic use of Instagram and other social media channels.

One example is, Alien Outfitters, which originally began as The Moon Cult, and is still listed as The Moon Cult on their Instagram. Alien Outfitters has formed partnerships with other brands and designers to sell their merchandise on the company’s website. The customer base has grown due to their popularity on social media.

One tactic that Alien Outfitters has employed in its Instagram posts is to re-post photos of customers who have purchased merchandise from Alien Outfitters and have tagged the company in their social media post. The picture below is an example of this.

themooncult

Photo retrieved from:https://www.instagram.com/p/BJ5nnjyhmlg/?taken-by=themooncult

However, Alien Outfitters also utilizes other graphics that include humor, trends and other interesting images that is appealing to their followers. This kind of content helps Alien Outfitters increase their followers on Instagram, and form a connection with its followers behind offering information about their products and sales.

Another interesting tactic that fashion brands have employed on social media is giveaways and contests. Several clothing brands have featured giveaways or contests for various products, followers can enter the giveaway by posting a screenshot of the giveaway/contest, following the accounts sponsoring it and also potentially using a hashtag or tag that can be used to identify entries.

An example from a popular brand, Dolls Kill, is a contest they sponsored in which contestants could win gift cards to Dolls Kill and Lime Crime. The challenge is pictured below from their Intsagram.

dollskillcontest

Tactics such as those listed above can create excitement and buzz around a brand, which in turn can produce positive results for both the company and its customers.