Thoughts on Bridge

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Sydney Harbour Bridge, image from Wikipedia.

 

My blog is in response to The Daily Post’s blog.

Bridge is a word that has positive attributes. The word reminds me of relationships and how one must “build a bridge” with others in their life.

Building lasting relationships is essential to public relations. No organization or individual can be successful without a foundation of mutually beneficial relationships with other organizations and individuals.

Building a bridge or relationship takes time and effort. Continuous effort is critical for establishing relationships with other individuals. Effort is a sign that an individual cares, and is critical when forming any new relationship.

One method organizations and individuals can maintain relationships is by using social media to engage and communicate frequently. PR practitioners must effectively use social media channels to build trust and form strong bonds with their publics.

Individuals have the strongest relationships with those who attempt to keep the relationship alive. For example, an old bridge that has not be attended to in decades is not as reliable as a bridge that is repaired often. Relationships are similar to bridges, in the sense that relationships that have not been tended to in years are more likely to collapse. It is also imperative to not cause any damage that may destroy and burn bridges. Although the phrase is cliché, losing relationships can have negatively impact the reputation of organizations and individuals and their ability to effectively communicate to their publics.

Advertisements

Is it smart for brands to endorse presidental candidates?

The owner of Yuengling Brewery recently endorsed Donald Trump for president. The news has been trending on social media., but is the endorsement a smart move by Yuengling?

It appears that the endorsement may have hurt Yuengling’s relationship with its customers. The lead singer from OTEP openly spoke out against Yuengling’s endorsement of Trump on Twitter.

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Image from @otepofficial on Twitter.

Several tweets appear under the phrase, “Yuengling boycott” on Twitter; one Twitter user’s response is featured below.

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Image from @Vagabondster on Twitter.

One of my Facebook friends, Marquiceon voiced his lack of support for Yuengling.

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Several other Yuengling drinkers feel similar to Marquiceon and are planning to boycott Yuengling.

From a public relations viewpoint, it does not seem smart for any brand to endorse a political candidate when the brand is not directly involved in politics.

From a consumer perspective, I am more likely to support brands and individuals who are neutral in terms of endorsing presidential candidates. Although the presidential election is extremely important, I believe brands should refrain from direct endorsement of candidates, as it may hurt their reputations, and in Yuengling’s case, profits.

Yuengling Brewery did however use presidents in a clever way on social media. The brand engaged with its followers by creating a contest featured below:

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Image from Yuengling Brewery on Twitter.

 

Another reason why social media is helpful: honest makeup reviews

There is nothing more disappointing than going to the store and buying a new brand of lipstick only to find out that you hate it. A waste of between $6 to $10, or even more (hopefully not) just happened.

Social media can help prevent this issue. I have run across several users on Instagram who upload pictures and videos of reviews and real depictions of how the product looks.

It is extremely helpful, and financially wise to look up random users on social media who recommend a particular brand. I used this method to learn about NYX, a low-costing alternative that produces high-quality pigmented lipsticks and other makeup products.

One Instagram user particularly enjoys NYX as well and uploaded a video of her applying the product.

I also enjoy users who upload mini makeup tutorials on their Instagram. One user I follow, @phonyghost, uses a variety of makeup brands, including NYX. She uploads videos and pictures of her unique and vibrant makeup, which I personally adore. A picture of Aurel, @phonyghost, is pictured below.

Photo from @phonyghost Instagram detailing all of the makeup products used.

Social media is saving the day and our wallets again with honest reviews of makeup.

Another way social media could have helped me in high school

Let’s face it: high school is hard, not only academically but especially socially as well. At least, that’s how it went for me, someone who was too shy to speak up much.

Appearance has always been a constant idea on my mind, and this may be a common experience for several girls.

Although social media can lead to unrealistic comparisons, it can also help promote body positivity, and would have been a huge help for me to discover during high school.

Several users on Instagram use their accounts to promote body positivity in various ways. For example, users reveal the illusions photo editing software can create on social media. Instagram user, @omgkenzieee posted a collage of two similar pictures of herself: edited versus normal. Kenzie’s caption captures the negative effect social media can have on self-esteem of appearance and her attempt to combat the issue.

GOOD MORNINGGGG ✨☀️🌎 So, today is #cellulitesaturday 💆💜 Let's talk stats ok? These are pretty wild to me. 42% of girls in grade 1-3 want to be thinner 💔 78 fucking % of 17 year old girls are unhappy with their bodies 💔 "Teenage girls are more afraid of gaining weight then getting cancer, losing their parents or nuclear war." 😖😖😖 In 2013 the American Medical Association created a policy that really didn't go anywhere, stating that the effects of digitally altering images to impressionable youth were so harmful they cause HEALTH PROBLEMS. I'm not fucking making this shit up people. And did it do anything? Nope. That's why offering up my #realbody, unedited, unfiltered for you to look at, for trolls to rip apart, is important because we have LITERALLY FORGOTTEN WHAT REAL BODIES LOOK LIKE. To quote WIKIPEDIA "cellulite occurs in 80-90% of women, the prevailing medical condition is that it's 'merely the normal condition of many women.'" 👏NORMAL. It's fucking NORMAL.👏 With stats above it drives me so hard so that way my future daughters and sons grow up with more real images of bodies around them than I did. To pray their mental and physical health isn't as affected as mine was. #fuckyeahhhhh #thisbody #celluliteisokay #bodyconfidence #nobodyshame #recovery #bodyimage #bodyimageissues #cellulite

A post shared by K E N Z I E ⚡️ B R E N N A (@omgkenzieee) on

Image from @omgkenzieee Instagram page

Kenzie posts several images that promote body positivity, another favorite image of mine is pictured below.

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Image from @omgkenzieee Instagram page

Seeing posts such as these on social media would have inspired me to embrace my flaws and increase my self-esteem during my high school years. My dream is that more adolescent girls can come across more body-positive content on social media that boosts their confidence in their appearance.

 

National I Love Lucy Day

As I was scrolling through my Twitter moments feed, I noticed that today happens to be “National I Love Lucy Day.” When I was younger, in elementary and middle school, the series was still aired on TV Land. My parents introduced the show to me and once I got over the show being in black and white, I began to like the show.

The show ran on CBS and its season premiere was on October 15, 1951. The show ran for 6 years, until 1957. “I Love Lucy”  brought many groundbreaking moments to television and 65 years later, the show is still being watched.

Lucille Ball, and her character Lucy, have made countless people laugh over the past years. ” I Love Lucy” also paved the way for shows after it, by introducing new topics in their episodes. For example, the episode ‘Lucy is Enceinte,’ featured a pregnancy announcement, which happened to be revolutionary for its time in 1952.

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Image from Today in TV History’s Twitter: https://twitter.com/i/moments/787311245288476672

The show is a glimpse into the past and displays several of the traditional values that many Americans still preserve, which is one reason I enjoy watching the show.

What is your favorite episode? CBS News has made a list of the best 10 episodes, look to see if yours made the list!

 

Halloween Excitement on Social

Poison Apple 💉🍎 In collaboration with @shoplunamar who made the awesome Snow White inspired sweater in the previous post. Plus a ton of other cool fairytale inspired apparel ✨ PRODUCTS: @makeupgeekcosmetics @makeupgeektv Razzleberry, Bitten, Cosmopolitan, Galaxy, Curtain Call, Corrupt, Epic shadows + Super Nova and Martian sparklers. @litcosmetics Fire Cracker glitter ✨use code VENOMOUSVANITY for 20% off LitCosmetics.com @sugarpill Love+ and Acid Berry @danessa_myricks Enlight powder in Synergy @katvondbeauty @katvond Trooper liner @mehronmakeup Paradise Paints @jeffreestarcosmetics @jeffreestar Redrum liquid lipstick @esqido Amp it up! Lashes #venomousvanity #sugarpill #katvondbeauty #jeffreestarcosmetics #shoplunarmar

A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ • Ꮢeba • (@venomousvanity) on

@venonmousvanity on Instagram has used Snow White’s poison apple for her inspiration in this amazing Halloween look!

Halloween is my favorite holiday, so I don’t complain when holiday-related content appears on my social media.

Snapchat’s Discover pages have been creating content that is related to Halloween. For example, Cosmopolitan has posted stories that give their followers costume ideas. One of their stories contained 23 food costume ideas:the gum ball machine was my favorite.

Group costumes are extremely popular each year and Cosmopolitan also posted several group costume ideas. Current TV shows and movies always dominate costume ideas each year, and I have a feeling we will be seeing a bunch of Harley Quinns and Jokers due to the release of Suicide Squad. 

My favorite Halloween trend on social media is on Instagram, #31daysofHalloween. Several of the accounts I follow on Instagram have been creating Halloween looks each day in October, several of which are extremely talented and unique.

OCT. 13 "Off with his head…" ________________________________________________________ So freakin stoked at the way this turned out! I have been wanting to do the Hatter for so long and decided to try a little illusion body painting for the first time! I'm bummed I didn't notice that part of it got smudged while I was posing for my pics but what do you guys think? (Just put this one an arm's length away from your face. 😜) Definitely wanna play more with this black backdrop! Also… #thisismyhair #idontwearwigs 🎩☕️🐰 ________________________________________________________ #31daysofhalloween #octobercountdown #madhatter #offwithhishead #offwithherhead #hatter #aliceinwonderland #beheaded #throughthelookingglass #wereallmadhere #madhattermakeup #wonderland #transformation #illusion #headless #blood #chopped #specialeffectsmakeup #sfxmakeup #makeupartist #mua #beautyblogger #gay #gayboy #instagay #curlyhairdontcare #ginger #halloween

A post shared by Jesse Sherlock / Ella Mentry (@elementary.artistry) on

I am a huge fan of Alice in Wonderland and @ella.men.tary on Instagram uses makeup and body paint to create this excellent redemption of the Mad Hatter.

I encourage you to look at the art several people are creating for Halloween! Their raw talent shows through and is always worth sharing with others! After all, think of how boring our world would be without art!

Hurricane Matthew

Image from: https://twitter.com/hashtag/HurricaneMatthew?src=tren&data_id=tweet%3A784697091612221440

Unless you have been under a rock, you have heard about Hurricane Matthew. My Facebook news feed, Snapchat and Twitter are all filled with news about the storm.

I would first like to acknowledge all of the people affected by the hurricane and I will keeping everyone in my prayers.

Social media is changing the way people communicate through devastating events, such as hurricanes. People who live in the area can mark themselves as “safe” on Facebook, which helps give some piece of mind to their relatives and friends.

It is also changing the way we view the storm. Years ago, the only images and videos the mass public got to view of a storm was through a news channel. However, now anyone can share news via social media.

There is a story dedicated to Hurricane Matthew on Snapchat. Several residents of Florida have been sharing images and videos of the storm’s damage.

People are also sharing videos and images on Twitter and are using the hashtag, #HurricaneMatthew. Here is one of the first videos that pops up under the hashtag.

The water levels are so high in parts of Florida there are sharks swimming around.

Image from: https://twitter.com/hashtag/HurricaneMatthew?src=tren&data_id=tweet%3A784697091612221440

My thoughts and prayers are with everyone affected by Hurricane Matthew.

 

 

 

What’s trending today? Tennessee’s Win Over Georgia

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Disappointed Georgia fan, Retrieved from: https://twitter.com/A_Dunkel/status/782360049343729665/photo/1?ref_src=twsrc%5Etfw

I live in Knoxville, Tennessee, so my social media is cluttered with news about last night’s win; but in case you haven’t heard, the Vols pulled out a miracle hail mary and won, 34-31.

Tennessee Coach, Butch Jones is extremely emotional after the game and it is amazing to watch. (Here)  2016 is the first time the Vols have been 5-0 since 1998, so last night’s win was emotional for all Tennessee players and fans.

However, the best part of the win is how shocking it was to both Tennessee and Georgia fans. The look of shock on Georgia fans’ faces is truly priceless and their reactions are trending on social media currently.

The Orange and White Report wrote an article featuring Georgia fans’ tweets that contained the phrase “I hate Tennessee,” some of the results are funny.

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Tweets referenced from: https://orangeandwhitereport.com/georgia-fans-are-not-happy-right-now-97f359947eae#.u5iwq1h9v

One of the best reactions I have found on the Internet is  from Georgia fan, “Uncle Lou.”

This video from Uncle Lou’s YouTube is hilarious. The stunned silence at the end captures it all! If you are a Tennessee fan and need a reason to laugh today, check out this video.